Step 01
UX research
Discovery research, interviews, contextual inquiry, behavioural analysis, and usability testing. Clear findings, not a slide deck of observations.
Product design for IoT and SaaS. From research to interface
Work spanning across UX research, UX strategy, product design, UI, and design systems. The job is the same throughout: reduce guesswork and get a usable product in front of the people who have to live with it.
Trusted by
About me
I am a product designer. Research is how I start, not the only thing I deliver.
I plan and run qualitative research, turn findings into product direction, design flows and interfaces, and either contribute to an existing design system or set one up when the product needs one. I am used to IoT, mobile, and enterprise SaaS. Products where the user is often on a job site, in a tool, or inside a dense workflow, not on a marketing page.
I work with product, design, and engineering. I can own a slice of the work or take a problem from framing through to UI that can be built.
Tools I use
- Figma
- Notion
- Dovetail
- Cursor
- Claude Design
- Figma AI
What I cover
You do not need a separate researcher, strategist, and UI designer for every phase. I can take the work from evidence to a design the team can ship.
- Step 02
UX strategy
What to solve first, what to ignore, and what “good” looks like for this product. Research becomes direction: problem framing, priorities, and the bets the team should make next.
- Step 03
Product & interaction design
Flows, information architecture, and interaction design for mobile, web, and device-adjacent products. Designed against real tasks, not generic screens.
- Step 04
UI design
Interface design that is specific enough to build: hierarchy, states, components, and the details that show up in QA.
- Step 05
Design systems
Working inside an existing system — or defining foundations, components, and usage rules when the product does not have one yet. Consistency that designers and engineers can actually use.
How the work runs
Step 01
Context
Product, users, business goals, constraints, and what is already in the file or the codebase.
Step 02
Questions
What we need to learn, what we already believe, and which decisions this work has to unlock.
Step 03
Research and evaluation
The method that fits the question: interviews, contextual work, usability tests, expert review. No method theatre.
Step 04
Direction
Patterns, priorities, and a point of view. What to change, what to leave, what not to build.
Step 05
Design
Flows, UI, and — when the product needs it — system components and rules. Designed to be implemented, not presented.
Step 06
Handoff and next pass
Specs, rationale, and what to test or measure after release. The work should survive contact with engineering.
Selected study cases.
Making it easier for Kirppu sellers to book a stand, list items, and get them into the showroom
UX designUI design
WHO: Kirppu — MyKirppu, Showroom, and stand booking
WHAT: UX design for stand booking, item management, and Showroom browsing
RESULT: Redesigned the core flows to reduce confusion and friction when managing items, making bookings and browsing items.
Helping create a seamless transition between Grundfos Remote and Grundfos GO, and creating a UX research plan
WHO: Grundfos / Grundfos GO App (professional IoT/toolbox for installers to remotely control, commission, and troubleshoot pumps)”
WHAT: Grundfos GO app analysis and research planning
RESULT: Completed a research plan, analysis, and recommendations to support a smoother migration from Remote to GO. The findings were handed over to the cross functional team to guide the next phase of design and development.
Uncovering critical usability issues in WorkPoint Express 365 email management
UX research
WHO: WorkPoint 365 / WorkPoint Express 365 (email management software for Outlook)
WHAT: Qualitative UX research, research planning, user interviews and usability testing
RESULT: Only 33% of users could successfully save attachments or save emails with attachments
Testimonials
What clients say.
“I have had the pleasure of working with Ahmed both directly and indirectly on various projects over the years, and I can confidently recommend him as a passionate user experience designer. Ahmed combines a keen eye for c…”
Denis D. Vidic
Experience Design Specialist · Acenta Group ApS
“I had the opportunity to work with Ahmed on my first serious project, a web application for animal adoption in Bosnia and Herzegovina. From the very beginning, he demonstrated a high level of professionalism, punctuality…”
Denis Kantić
Software Engineer · Founder of Domko
“It has been a pleasure having Ahmed as a UX consultant in our team at Grundfos for 3 months, where he has contributed to two key projects: the Internal Qualifying Tool for sales engineers and the development of the Grund…”
MC
Mads Schaltz Christensen
Design Business Lead · Grundfos
“Working with Ahmed was an absolute pleasure. A true, perfectionist, and hard worker, he selflessly joined our startup and gave it his all. He seamlessly transitioned from UX to product management, where he kept us focuse…”
Mahir Kadić
Founder · Ušteda
Open to OpportunitiesLet's start working
Let's start working
together.
Have a project in mind? I'd love to hear about it. Give me a call, send an email, or reach out directly on LinkedIn, whichever works best for you.