I was born and raised in Kakanj, a small town in Bosnia and Herzegovina. I’m a junior UX designer, though I didn’t start with a design background. I was originally focused on the tech side, learning full-stack development. Everything was going well until I got stuck in “tutorial hell” and couldn’t find my way out.
My mentor then suggested I try something different: UX design. I immediately told him, “I’m not good with visuals.” He laughed, opened his laptop, and showed me an article about UX. “You’re mixing UX with UI,” he said.
I started looking into UX design and discovered it was more than just visual design. From that point, things started getting clearer. I learned more about the field and came across names like Donald Norman and David M. Kelley, who became my role models. Instead of looking up to football players, I started learning from these two brilliant minds by watching their talks and absorbing their insights.
Why is UX design fascinating? It’s grounded in evidence. As a UX designer, I can’t just tell stakeholders, “This is what we should do,” without showing them proof. And since it’s all about the users, without understanding the people affected by the issue, the final solution is just a guess that won’t hold up.
When I’m not working on UX design, you’ll find me taking long walks, reading books, playing games or sleeping.