Ušteda
Ušteda (Bosnian for “savings”) is a small Bosnian startup building a consumer app that helps people plan everyday shopping and spend more intentionally. At its core is a smarter shopping list experience — making it easier to organise purchases, stay on track, and cut unnecessary costs.
Role
UX Designer & Researcher
Client
Ušteda, Bosnia and Herzegovina
Helping everyday shoppers save money through clearer list flows and research-led design.
Tracks of Work
I joined early to bring structure to product discovery and design — introducing research practices, partnering with engineering, and validating a new prototype with real users.
Track 1
UX Process & Product Design
End-to-end UX for Ušteda — from establishing the research practice through prototyping and usability testing.
- Guided the team through the full UX process, introducing structured research and design practices
- Collaborated closely with front-end and back-end developers to align on implementation
- Developed a UX research plan, conducted user interviews, and facilitated brainstorming sessions to generate effective research questions
- Designed a new prototype and conducted usability studies with 5 participants
Key Achievement
Shopping list usability improved
Improved shopping list usability: 4 out of 5 participants reported it was significantly easier to use compared to the previous version.
Interested in working together?
Let's talk.
Give me a call, send an email, or reach out directly on LinkedIn — whichever works best for you.
