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Grundfos

Grundfos

Grundfos is a global leader in advanced pump solutions and water technology, headquartered in Bjerringbro, Denmark. The company designs and manufactures pumps and digital tools used by utilities, industry, and professionals who install and service water systems every day.

Role

UX Researcher & Product Designer

Location

Bjerringbro, Denmark

Pump installer working on a pump on-site

Designing for professionals in the field — installers and technicians who keep pump systems running.

Tracks of Work

My work at Grundfos spans three connected tracks — an internal tool for sales engineers, the Grundfos GO companion app, and the SQ CU controller experience — combining product design with hands-on UX research.

Track 1

Internal Qualifying Tool

An internal product that helps sales engineers qualify clients and navigate complex decision flows with clarity and consistency.

  • Designed wireframes and high-fidelity UI to simplify complex client qualification workflows
  • Produced usage manuals, ensuring smooth adoption by sales engineers

Track 2

Grundfos GO App

The mobile companion professionals use on-site to connect with pump controllers, diagnose issues, and configure systems. This track is research-led — shaping how we learn from users before we ship.

  • Defined the UX delivery process for research and testing
  • Ran workshops to generate research questions and designed a moderated usability study process
  • Developed a recruitment strategy for testing, ensuring user insights drive interface decisions
Grundfos GO App — mobile interface for pump professionals

Track 3

SQ CU Controller

UI design for the SQ CU control unit experience — aligning the digital interface with how installers and stakeholders need the product to behave in the field.

  • Designed UI aligned with stakeholder requirements
  • Collaborated closely with stakeholders to ensure designs met functional needs
Grundfos CU Controller for the SQ pump family

Interested in working together?
Let's talk.

Give me a call, send an email, or reach out directly on LinkedIn — whichever works best for you.

Ahmed Gluhić

Ahmed Gluhić

Available

UX Researcher & Digital Product Designer

Open for new projects in 2026 regarding UX research, UX design and UI design.

Connect on LinkedIn